20 Famous Logos with Hidden Meanings that you probably never noticed

20 Famous Logos with Hidden Meanings that you probably never noticed

We come across many different & unique logos everyday in our homes, TV, online or on the streets. Because there are many brand logos we encounter every day that we often forget to pay attention to details. Many of these logos are designed with hidden meanings which we often miss. It’s always a worth to examine a logo of these famous brands & see what we can learn from them. For that purpose, we have collected & brought you some famous logos with hidden meanings & fascinating stories behind their designs.

1. Baskin Robins

Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Baskin-Robbins

Did you just saw “BR” or did you notice number 31 along with BR? The answer is both are included in Logo.  In 1953, when Baskin-Robins recruited the ad firm Ogilvy & Mather for advertising, they wanted to highlight that the company had a staggering number of ice cream flavors. Therefore, they designed a logo which represents number 31, which means Baskin-Robins have 31 incredible flavors, one for an each day of the month.  

2. Amazon

Amazon Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Adage

At first glimpse, Amazon’s logo appears to be very simple & nothing special in it. But it was designed with the ideology of the company in mind. The orange arrow which looks similar to a smile denotes that company wants their customers to be happy & satisfied. The arrow is also stretched from ‘A’ to ‘Z’, in an indication that the company sells every imaginable product from ‘A to Z.’

3. FedEx

FedEx Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Turbologo

On the surface, there’s nothing special with FedEx’s iconic logo – it’s just the company name written using two different colors. But if you look closely at the gap in between letters “E” & “X”, you’ll notice that there is hidden arrow in a negative space. That arrow signifies that the company has speed & precision in delivering your packages.

4. Hyundai

Hyundai Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Nicepng

Many people think that the logo of the car manufacturer Hyundai is just the first letter of its name. Do you think the same? If your answer is yes, then you are wrong. The letter “H” symbolizes two individuals (a client & representative of the company) shaking hands which apparently representing the satisfying bond between the customer & brand.

5. Toyota

Toyota Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Toyota Blog - Toyota UK

Other than looking just like a big “T” for Toyota, the logo is composed of overlapping ovals which represents the hearts of their customers & the hearts of company products. The background empty space unifies the boundless opportunities & technological advancement ahead. But now you might think that there is no more room left for symbolism, but that’s wrong. Look carefully, at the three circles used to create a big “T” & you will be amaze to know that every letter from the word Toyota is hidden into it. Entire company’s name is fitted into one simple emblem.

6. Toblerone

Toblerone Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Toni Marino

Toblerone is a Swiss chocolate producing company who are well known for triangle shaped chocolates. Now you might think that they have placed a mountain in a logo, just to match their shape of product. But that’s not the case here, the meaning of the logo is little different. The mountain peak which is symbolized in a logo is Matterhorn Mountain from which is where Toblerone originated. Also, if you observe carefully, the blank space in Matterhorn forms the shape of a Bear. Why a Bear? It’s because Toblerone is made in Bern, Switzerland, & Bear is the emblem for Bern. Even the word “Toblerone” contains word Bern in it.

7. Adidas

Adidas Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Vimeo

Ever noticed that Adidas logo seems like a mountain? Well, that’s what it’s supposed to mean. Adidas created a simple three strips logo in 1976. Back then, it didn’t have any meaning. It was just meant to be something unique. But in 90’s, they tweaked three stripes so that it look like a mountain. The new design represents the challenges which athletes have to face to achieve greatness.

8. Pinterest

Pinterest Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Kindpng

The well-know social media site Pinterest is a blend word of pin & interest. This site allows users to pin images into an online notice board. This simple looking Pinterest logo has pin design hidden in the first letter “P”. The pin-shaped “P” is also used for Pinterest’s branding & its social media buttons. Even the phrase “pin it”, is used to draw attention to images that can be pinned to a online Pinterest board. All this hidden “pins” are created just to seek people’s attention & influence them to Pin the media.

9. VAIO

Vaio Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Vecteezy

Sony is popular for making high quality audio & video equipments, so when they created the brand Sony Vaio (currently just known as Vaio) to sell laptops, computers & tablets, they choose a logo that depicts their past & reach towards their future. On first glance at Vaio’s logo, you will just feel that it’s some kind of modern typography, but there is hidden meaning of VAIO’s logo. The first two letters ‘V’ & ‘A’ represents an analog waveform while the ‘I’ & ‘O’ represents the number 1 & 0, which are binary code.

10. Google

Google Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Design Week


Google’s logo seems pretty simple with company’s name in plain & colorful text. But if you concentrate on the colors used in the logo, you might notice that something is imbalance. That’s where the secret resides. The Google logo comprises of three primary colors, blue, red & yellow & then there’s green “L” which ends the whole primary color scheme. The green color was added to show that Google is little different & unique. Currently, the same color scheme is used for every Google product, for example Chrome web browser.

11. LG

LG Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: 1000 Logos

South Korean Electronics Company LG has strategically positioned L & G in their logo. If you see carefully, you can feel that it’s image of person’s face. We can assume that single dot on the left-hand corner in a logo is the face’s eye. According to the company, this depicts their desire to maintain ordinary, human relations with their customers.

12. Beats

Beats Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Beats

Beats is a USA based producer of audio equipments. At first look the logo of a Beats just look like it’s just ‘b’ which represents the initial letter of the brand. But if you look closely then you will be able to find the hidden meaning of Beat’s unique logo. The letter ‘b’ used in red circle of a logo just looks like a person wearing beats headphones. Isn’t that amazing?

13. NBC

NBC Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: AllVectorLogo.Com

Due to NBC’s unique logo which looks like a peacock, this Broadcasting Company is also referred to as “the Peacock Network.” The Logo of NBC was created at the same when color televisions were started, & they wanted to draw attention to their stakes in the market. But that’s not the only reason behind this colorful logo. The six feathers of a peacock represent the six divisions of the network. And the head of the peacock is facing to the right, which symbolizes forward to the future.

14. Domino’s Pizza

Domino's Pizza Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Desidime

Everyone knows that Domino’s Pizza logo is created with the idea of Domino playing piece. But there’s something you are missing out. The three dots in red boxes represent the original Domino’s Pizza restaurant & first two franchise locations that were opened after the original restaurant was established. However, the plan was to keep adding dots after every new franchise they open. But later on this planned got cancelled. And at present day, there are more than 10,000 Domino’s stores all over the world, so abandoning the plan of adding dots was a great idea.

15. Pepsi

Pepsi Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: AllVectorLogo.Com

 The Pepsi Logo was originally created during 1940s World War II to show support to the overseas troops. The red, white & blue colors represent the American Flag & same colors are used in the logo. By 1945, the Pepsi Globe became the official Logo for Pepsi. Since, then the Logo has evolved but they maintained its patriotic color scheme. Now they have twisted the logo add some more hidden meanings into it. The white portion has given the look of a Smile which denotes Happiness.

16. Tostitos

Tostitos Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: AllVectorLogo.Com

Tostitos is owned by PepsiCo are the manufacturer of tortilla chips & dips. The Logo of Tostitos is unique. It is the best example of “you can’t unsee it, once you seen it.” At first glance, the logo looks like just a name of company with vibrant colors. However, the two ‘T’s’ in the logo are used to represents actual peoples, & they are happily dipping tortilla chips into the bowl of salsa on top of letter ‘i’. This depicts the strong message of sharing & caring. Were you aware of this party which was going in the Logo?

17. BMW

BMW Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed

The car company BMW was once known for creating aircraft engines more than automobiles. This had led to myth that the logo signifies the rotating blades of an airplane. But it’s not true; this was not the intention behind creating such logo. Back in the day, when BMW thought of creating a logo, they wanted to use the colors of the Bavarian Free State – the area of Germany from where the BMW Company is originated. But it was not legal to do so. Therefore, they just reversed the colors of a flag & coincidently made the propeller design.

18. Hershey’s Kisses

Hershey's Kisses Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Aol.com

Are you a Chocolate lover? Then you can wait to unwrap that Hershey’s Kisses foil & see what’s inside it. Just like their product, even Hershey’s Kisses logo gives you a sneak peak. In between the letter “K” & “I”, is an extra sideways-facing delicious chocolate kiss. But it’s disappointing that you can’t eat that extra Hershey’s Kisses.

19. Continental Tire

Continental Tire Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Seekvectorlogo

Continental, a famous producer of car tires is the perfect example of how to perfectly use fonts to your advantage. At first look this logo will look like company’s name written in simple font. But there’s some hidden meaning resides in a logo. The first two letters in the logo is smartly used to depict the wheel of a car.

20. Unilever

Unilever Logo - Baskin Robins Logo - 20 Famous Logos with Hidden meanings that you probably never noticed
Image Source: Fabrikbrands

Unilever is company that produces consumer goods. There are many products which are owned by them. Did you notice that Unilever’s logo consists of many little logos? According to Unilever, the big U in logo consists of 25 mini icons, & each icon represents some significance to Unilever. The penmanship used here is just outstanding.

Now it’s Your Turn

This was some of the Famous Logos with a Hidden Meaning which we finally decoded. There might be many more famous logos with a hidden meaning which we might have missed. So, if you know any of such outstanding Logos then comment down below in the comment box & let us know. We would love to hear your response.

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